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Friday, March 1, 2013

Google Ads Coming To Yahoo Sites

Yahoo said every day, people turn to Yahoo! for their daily habits -- like search, weather, news or more. At Yahoo!, we’re focused on doing everything we can to create the user experience inspiring and engaging.

Market participants welcomed the news, confirmed by Yahoo, that it has signed a world agreement with Google to display its ads on selected Yahoo properties and co-branded sites.

The deal is non-exclusive, so Yahoo will also continue to show ads from competitors such as Bing.

The deal calls for Yahoo to produce Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo sites. The ads use Google's AdSense program to deliver contextually relevant ads to individual websites; publishers get paid based on user clicks or impressions. On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob services.

Yahoo said in its blog that “the deal would enable it to expand its network, so that users of its sites would see ads that were more meaningful to them. We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to show ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.”

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