Google recently declared the rollout of a new commercial Google Shopping expertise built on Product Listing Ads for Google Shopping in the UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, and Switzerland.
Google Shopping for Suppliers is a beta that helps users looking for B2B merchandise to quickly find what they’re looking for, evaluate choices and connect with suppliers to make their purchases.”
For example, most evaluation and Payments policies for Google Shopping don’t apply, because, as Google notes in a help center article, suppliers and buyers frequently talk their value based on item quantity. The same goes for shipping policies.
A new Google Shopping program, Google Shopping for Suppliers, was lately launch in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate choices and connect with suppliers to form their purchases."
In fact, Google Shopping for Suppliers doesn't have faith on the businessperson Center technology that Google Shopping does. So, the data feed requirements of businessperson Center don't seem to be same, and setup process is totally different.
Google seems to be competing with sites like Alibaba.com to spur the online international trade market in the U.S.
The benefits of becoming a Google Verified supplier include getting a badge on your listings and having product show ahead of those from unverified suppliers. The company also notes that as a Google Verified provider “your products seem higher in the Sponsored results section on Google.”
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